About.
GOOD PEOPLE. SHARED PURPOSE. SOMETHING WORTH BUILDING.
I do my best work when I believe in the people and what they’re building. I like getting close enough to understand what matters, recognize where I can help, and take responsibility for moving things forward.
My path has taken me from the 82nd Airborne to a biology degree and microbiology, then into PR, photography, video, and brand development. Along the way, I’ve learned to pay attention, keep learning, and get comfortable contributing in ways I hadn’t originally planned.
Since 2010, I’ve worked alongside brands in outdoor, action sports, and aviation. An assignment might begin with a story or a video and grow into a partnership, a shared media event, or another opportunity we recognize together.
I’m drawn to businesses that care about what they make and the people who use it. Understanding the customer’s experience is an increasingly important part of how I think about the work. What earns their confidence? What helps them? Does the business deliver on its promises?
Life.
SNAP SHOTS.
Professional Life.
I work closely with a small number of brands, contributing across storytelling, media relations, photography, video, and strategic partnerships. My work often starts with a specific need and grows as we discover where else I can help.
01. PARTNERSHIPS & SHARED OPPORTUNITIES.
I enjoy bringing people and companies together around something they can do better together. That includes joint media events where brands share costs and give industry writers a useful experience.
I brought McMillan Stocks, Patriot Ordnance Factory, and Timney Triggers together to host 10 writers for facility tours and a full day at the range. Other events paired SIG Sauer with High Speed Gear for nine writers, and brought Armasight, Desert Tech, and HUXWRX together. I handled logistics, event design, and execution, with very positive feedback from participating writers.
02. STORYTELLING & CUSTOMER UNDERSTANDING.
Photography and video give me a way to help people understand a product, a company, or an experience. I shoot, present, and edit, with attention to what the audience needs to know.
For Best Tugs, I created a Bravo Series video overview to help prospective customers understand the product and its features. For Armasight, I presented and produced a step-by-step Contractor tutorial to help owners use their equipment.
Photography is also a creative practice I’ve carried through many parts of my life.
03. MEDIA RELATIONSHIPS & EXPERIENCES.
Years of working with writers, editors, and brands have taught me to pay attention to what each person needs. Useful access, clear information, and thoughtful follow-through make those relationships work.
Whether I’m helping shape a story or bringing writers together for a hands-on event, I want the experience to be worth their time. Trust grows through the way we work together.
WHAT WORKING WITH ME LOOKS LIKE
I keep my roster small so I can understand the business, stay involved, and contribute as needs evolve. You might need help explaining a product, creating content, bringing partners together, or planning a media experience. I’m interested in understanding what you’re trying to accomplish and where I can be useful.
Let’s talk about what you’re working on.
Books.
LASTING IMPACT.
There are a few books or experiences that have made a lasting impact on how I engage in the process of life. I don’t have room to share them all but the books below have stuck with me to this day.
Surrender Experiment
by: Michael Singer
This book is a perfect example of how surrendering to the flow can unfold the most unbelievable life. When I notice I’m forcing life I remember this book.
Good To Great
by: Jim Collins
This was part of a book club project that one of the leadership teams I’m part of, read as a group. This is a must-read for anyone running a business or is part of any leadership team. Several years after reading this I still find myself pulling valuable insights that I am able to implement.
Contact.
LET’S TALK.
If you care about what you’re building and think we could work well together, I’d enjoy hearing from you.
Tell me what you’re working on, what you’re trying to figure out, or where you could use another perspective. We can explore where I might contribute.