About.
EMBRACING THE JOURNEY
Every aspect of life creates experiences and opportunities to learn and expand the soul. The more I live and experience, the more I realize all things are possible.
At this stage in life, I am most at home surrounded by my military brothers, flying or jumping out of airplanes, sitting in meditation circles, or creating media. Having the disposition to work hard, embrace adventure, and simply say yes has created an ever-evolving life that I’ve come to love.
My adult life began as a Paratrooper in the 82nd Airborne. After military service, I earned a degree in Biology and spent several years working as a microbiologist before transitioning into public relations. For the past 15 years, I’ve managed media relations and marketing for a number of incredible brands in the outdoor industry.
I’ve been fortunate to work alongside brilliant minds and extraordinary teams throughout my career. What I do today wouldn’t exist without the people I’ve learned from and built alongside over the years. In parallel, a long-standing passion has been building the foundation of Ascended Path — a mindful, experience-based platform created with my wife of over 21 years, Holly Semanoff.
Other life experiences include being named Ironman Magazine’s Fittest Couple in 2005, which led to several magazine features and an appearance on stage at Universal Studios. In 2007, I began working as a skydiving and paragliding tandem instructor, performing demonstration jumps at venues such as Daytona and Texas Motor Speedways, BYU and Dodgers Stadiums, night jumps over Las Vegas and Los Angeles, and countless events around the country.
Life.
SNAP SHOTS.
Professional Life.
NATURAL FLOW MATTERS.
There’s a flow in life that guides us through its twists and turns. This flow inspires my professional life — from the timing of a phone call, to the details of an email, to the shape of the next campaign.
For the past 15 years I’ve worked embedded inside outdoor and aviation brands as a one-person content and PR operation. No agency overhead, no account managers, no hand-holding required. Just consistent, senior-level execution from someone who genuinely lives in this world.
A good week looks like this: a photo and video shoot or two, a delivered edit, a few meaningful media touchpoints, and a secured feature or two moving through the pipeline. Each client gets a standing check-in — usually ten minutes — to stay aligned and keep things moving. It’s a simple system that works because the relationships behind it are real.
01. CONTENT CREATION.
I shoot, direct, and edit — photo and video. Twenty-plus years behind a lens across a wide range of environments has shaped a craft that continues to evolve. The work supports product launches, brand storytelling, social, and long-form narratives. It’s not just content for content’s sake — everything is made with placement and purpose in mind.
02. MEDIA RELATIONS.
Fifteen years of showing up consistently in this industry means the relationships I have with media aren’t transactional — they’re genuine. When I make a call or pitch a story, it lands differently than a cold email from someone who doesn’t know the space. The right stories find the right audience because the trust on both sides has been built over time.
03. NETWORK & CONNECTIONS.
One of the less obvious things a client gets when we work together is proximity to everyone else I work with. I keep a small, intentional roster — typically one to two brands, occasionally three when there are natural synergies. That means the brands I work with often open doors for each other in ways that a traditional agency relationship simply can’t replicate.
WHAT WORKING WITH ME LOOKS LIKE
I’m not the right fit for every brand, and I’m okay with that. I work best with outdoor and action sports companies that have a real story to tell and need a trusted person embedded in their world to help tell it — across content, media, and relationships. I keep my roster small on purpose, because the work I do requires genuine attention and real relationships to deliver real results.
If that sounds like what you’ve been looking for, let’s have a conversation.
Books.
LASTING IMPACT.
There are a few books or experiences that have made a lasting impact on how I engage in the process of life. I don’t have room to share them all but the books below have stuck with me to this day.
Surrender Experiment
by: Michael Singer
This book is a perfect example of how surrendering to the flow can unfold the most unbelievable life. When I notice I’m forcing life I remember this book.
Good To Great
by: Jim Collins
This was part of a book club project that one of the leadership teams I’m part of, read as a group. This is a must-read for anyone running a business or is part of any leadership team. Several years after reading this I still find myself pulling valuable insights that I am able to implement.
Body Of Light
by: Holly Semanoff
This book is one of the best introductions to energetic anatomy around. Holly took 10 years of reading scientific literature, living the science of yoga, and her personal experiences and compiled everything in this easy-to-read book. If you have any interest in understanding the non-physical aspects of yourself then this book is for you.
Contact.
LET’S TALK.
If you’re building something in the outdoor or aviation space and need a trusted person embedded in your world — not an agency, not a vendor, just someone who knows the industry and knows how to get things done — I’d love to hear what you’re working on.