About.
FRACTIONAL MARKETING DIRECTOR FOR FOUNDERS WHO NEED SENIOR LEVEL CAPABILITY WITHOUT THE OVERHEAD OF A FULL TEAM
My adult life started as a Paratrooper in the 82nd Airborne. After military service, I earned a biology degree, worked as a microbiologist, and then made a deliberate pivot into marketing and PR — not because it was the obvious path, but because I identified where I wanted to go and built the capability to get there.
What started as PR work consistently expanded to include photography, video production, web management, brand development, and full campaign execution. For most of my clients, I’m not a vendor. I’m the marketing operation.
For the past 20+ years I’ve worked inside high-performance cultures — military, professional aviation, competitive athletics, and the brands that serve those communities. I think in systems, operate with complete autonomy, and build things that outlast the engagement.
The industries I’m drawn to share a common thread: The customer knows more than most marketers do. That keeps the work honest.
Life.
SNAP SHOTS.
Professional Life.
The best professional relationships I’ve had share one thing in common — they didn’t feel like vendor relationships
For the past 15 years I’ve worked embedded inside outdoor and aviation brands as a one-person content and PR operation. No agency overhead, no account managers, no hand-holding required. Just consistent, senior-level execution from someone who genuinely lives in this world.
A good week looks like this: a photo and video shoot or two, a delivered edit, a few meaningful media touchpoints, and a secured feature or two moving through the pipeline. Each client gets a standing check-in — usually ten minutes — to stay aligned and keep things moving. It’s a simple system that works because the relationships behind it are real.
01. CONTENT CREATION.
I shoot, direct, and edit — photo and video. Twenty-plus years behind a lens across a wide range of environments has shaped a craft that continues to evolve. The work supports product launches, brand storytelling, social, and long-form narratives. It’s not just content for content’s sake — everything is made with placement and purpose in mind.
02. MEDIA RELATIONS.
Fifteen years of showing up consistently in this industry means the relationships I have with media aren’t transactional — they’re genuine. When I make a call or pitch a story, it lands differently than a cold email from someone who doesn’t know the space. The right stories find the right audience because the trust on both sides has been built over time.
03. NETWORK & CONNECTIONS.
One of the less obvious things a client gets when we work together is proximity to everyone else I work with. I keep a small, intentional roster — typically one to two brands, occasionally three when there are natural synergies. That means the brands I work with often open doors for each other in ways that a traditional agency relationship simply can’t replicate.
WHAT WORKING WITH ME LOOKS LIKE
I’m not the right fit for every brand, and I’m okay with that. I work best with outdoor and action sports companies that have a real story to tell and need a trusted person embedded in their world to help tell it — across content, media, and relationships. I keep my roster small on purpose, because the work I do requires genuine attention and real relationships to deliver real results.
If that sounds like what you’ve been looking for, let’s have a conversation.
Books.
LASTING IMPACT.
There are a few books or experiences that have made a lasting impact on how I engage in the process of life. I don’t have room to share them all but the books below have stuck with me to this day.
Surrender Experiment
by: Michael Singer
This book is a perfect example of how surrendering to the flow can unfold the most unbelievable life. When I notice I’m forcing life I remember this book.
Good To Great
by: Jim Collins
This was part of a book club project that one of the leadership teams I’m part of, read as a group. This is a must-read for anyone running a business or is part of any leadership team. Several years after reading this I still find myself pulling valuable insights that I am able to implement.
Body Of Light
by: Holly Semanoff
This book is one of the best introductions to energetic anatomy around. Holly took 10 years of reading scientific literature, living the science of yoga, and her personal experiences and compiled everything in this easy-to-read book. If you have any interest in understanding the non-physical aspects of yourself then this book is for you.
Contact.
LET’S TALK.
If you’re building something in the outdoor or aviation space and need a trusted person embedded in your world — not an agency, not a vendor, just someone who knows the industry and knows how to get things done — I’d love to hear what you’re working on.